TAKEAWAYS
- Sticky Labels sought sustainable labeling solutions for 100% recyclable take-out packaging. UPM Raflatac’s OptiCut Linerless Labels resolved adherence issues, enhancing order accuracy and reliability, especially for customers like Chopt Creative Salad Co.
- The collaboration between Sticky Labels and UPM Raflatac exemplifies a successful partnership. UPM Raflatac’s dedicated support and consistent communication exceeded prior experiences.
- UPM Raflatac’s commitment to quality, sustainability, and optimized label solutions significantly contributed to Sticky Labels’ customer satisfaction and business growth.
Challenges with Standard Linerless Labeling Materials
The primary business objective for Sticky Labels was to find a label company that provided reliable products, fostering a collaborative partnership to cater to their customers' evolving needs.
The challenge arose when Sticky Labels' customers transitioned to 100% recyclable materials for their bags and clamshells. Their existing label materials failed to adhere, causing inconvenience and inefficiencies in the labeling process.
A Customer's Dilemma: Chopt Creative Salad Co. and the Labeling Predicament
According to the President and Owner of Sticky Labels, John Bartolotta, one of their largest customers, Chopt Creative Salad Co., faced significant challenges when labeling their new 100% recyclable bags.
“The previously used label material failed to adhere, causing skepticism about a new product,” said Bartolotta. “By applying UPM Raflatac labels to the bags and demonstrating their durability over weeks of testing at our office, we instilled confidence in our customer. This resulted in the customer's request for samples, as the UPM Raflatac labels outperformed previous materials, adhering reliably even to clamshells for enhanced take-out accuracy.”
"We always struggled with labels falling off our salad bowls and take-out bags," stated Chopt Creative Salad Co. leaders. “The UPM Raflatac labels have been great. They are the stickiest of the ones we've tested so far, and they work super well for our store teams and customers!"
Customer Reactions and Endorsements: UPM Raflatac's Labels in Action
Other Sticky Labels' customers have also been responding positively to UPM Raflatac OptiCut Linerless labels. Dino DeCario, Owner of Dino’s Sports Lounge, emphasizing the impact of using UPM Raflatac's labels, shared, “These are the best labels we have used. They stick to anything we stick them to and make our take-out faster and more accurate.”
Photo below provided by Dino's to show the labels stick to anything they've tried, including aluminum foil.
Impact and Growth: UPM Raflatac and Sticky Labels' Success Story
While seeking a solution to the label challenge, Sticky Labels also had specific sustainability goals. Partnering with UPM Raflatac not only addresses their customers’ problems but also aligns with Sticky Labels' commitment to offering more sustainable label solutions at competitive prices.
Selling UPM Raflatac’s linerless labels significantly contributed to Sticky Labels’ customer satisfaction and created opportunity for business growth.